• PUSH | PULL | PIVOT

    CONTINUOUS TRANSFORMATION IN THE AGE OF ALWAYS ON

  • I'M GERARD BABITTS AND I EMPOWER AND LEAD ORGANIZATIONAL, TECHNOLOGY, AND MARKETING TRANSFORMATIONS TO MEET CONSUMER EXPECTATIONS

     

    Whether it's healthcare, retail, consumer packaged goods, entertainment, or financial services, I grow where I'm planted and transform technology, marketing, and business culture to keep pace with finicky consumers.

     

    Here are the companies I've helped on my journey.

    Sanofi

    Led digital, data, and eCommerce for NA consumer business unit of €44b global healthcare company

    Rite Aid

    Built and executed $21b healthcare retailer's first digital and omni channel consumer transformation strategy

    H.J. Heinz

    Served as $13b iconic food company's first global and US digital marketing and eCommerce leader

    The Coca-Cola Company

    Led global digital marketing and technology solutions consulting for $44b company's top household name brands

    Aflac

    Managed digital marketing operations and social media for $22b insurance leader and beloved duck

    Adult Swim

    Pioneered digital marketing for Adult Swim | TimeWarner pure play digital video content startup

    Sony Music

    Drove product innovation and marketing for Columbia Records 50+ international affiliates

    Def Jam Recordings

    Served as marketing & select artist roster product management lead for the world's most iconic rap label

     

    Booz Allen Hamilton

    Consulted and served public sector clients on data, research, legal, and investigative public works projects

  • GERARD'S ACCOMPLISHMENTS

    (Want to see more? Click on the CV icon at the bottom of the page.)

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    Revenue

     

    Led and drove consistent 4x average iROAS precision marketing program driving omnichannel sales and services conversions.

     

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    Process

     

    Achieved $2m+ annual savings and increased digital delivery via enterprise transformation of technology development and resource funding process.

     

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    Expansion

     

    Pioneered company's first multi-million dollar generating eCommerce strategy with pure-play & multi-channel retailer partners and platforms.

     

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    Acceleration

     

    Accelerated $150m+ in global earned media via multi-channel digital promotion, ground breaking social commerce, and nimble go-to-market strategies.

     

  • CONTACT GERARD BABITTS