• PUSH CHANGE.

    PULL CLARITY.

    PIVOT FAST.

    I'M GERARD BABITTS. I LEAD AT THE POINT WHERE BUSINESS, TECHNOLOGY AND CHANGE GET COMPLICATED.

    $500M+ in growth across technology, marketing, media, commerce and enterprise

    transformation at Sanofi, Coca-Cola, Kraft Heinz, Sony and WarnerMedia.

  • BUILT FOR THE PLACES WHERE FUNCTIONS COLLIDE.

    My career has rarely fit neatly inside one function. I've led technology, digital, marketing, media and commerce, often with responsibility spanning several at once.

    That range has put me inside some of the hardest problems large organizations face: connecting technology investment to business value, modernizing operating models, building new growth engines and getting teams with different priorities moving in the same direction.

    I've done it across industries and organizations ranging from global consumer brands and healthcare to retail, media and entertainment, with responsibility for businesses, budgets and transformation portfolios measured in the hundreds of millions.

    Sanofi
    Led technology, digital, data and commerce transformation across North America
    Booz Allen Hamilton
    Built and led digital transformation across marketing, commerce and customer experience
    H.J. Heinz
    Modernized digital marketing and commerce capabilities across iconic brands
    The Coca-Cola Company
    Led digital, social and technology innovation for some of the world's most recognized brands
    Aflac
    Led digital marketing, agent engagement and social media transformation
    Adult Swim
    Pioneered digital marketing and audience engagement for Adult Swim
    Sony Music
    Led artist innovation and marketing across Columbia Records
    Def Jam Recordings
    Led marketing for one of hip-hop's defining record labels
    Booz Allen Hamilton
    Led data, research and investigative consulting engagements
  • RESULTS AT SCALE

    $30M

    Annual Value Creation

    $100M+

    Technology Portfolio

    7x

    eCommerce Growth in 24 months

    2.5x

    ROAS Improvement on $100M+ media spend

  • FAULT LINES

    Observations from the fracture points between technology and the business.

    I write about what happens when strategy meets organizational reality: technology, operating models, leadership, marketing and the decisions organizations make when the clean answer doesn't survive contact with the real world.

    Read Fault Lines →

  • LET'S TALK

    For executive, advisory and speaking conversations, get in touch.