
PUSH CHANGE.
PULL CLARITY.
PIVOT FAST.
I'M GERARD BABITTS. I LEAD AT THE POINT WHERE BUSINESS, TECHNOLOGY AND CHANGE GET COMPLICATED.
$500M+ in growth across technology, marketing, media, commerce and enterprise
transformation at Sanofi, Coca-Cola, Kraft Heinz, Sony and WarnerMedia.
BUILT FOR THE PLACES WHERE FUNCTIONS COLLIDE.
My career has rarely fit neatly inside one function. I've led technology, digital, marketing, media and commerce, often with responsibility spanning several at once.
That range has put me inside some of the hardest problems large organizations face: connecting technology investment to business value, modernizing operating models, building new growth engines and getting teams with different priorities moving in the same direction.
I've done it across industries and organizations ranging from global consumer brands and healthcare to retail, media and entertainment, with responsibility for businesses, budgets and transformation portfolios measured in the hundreds of millions.
RESULTS AT SCALE
$30M
Annual Value Creation
$100M+
Technology Portfolio
7x
eCommerce Growth in 24 months
2.5x
ROAS Improvement on $100M+ media spend
FAULT LINES
Observations from the fracture points between technology and the business.
I write about what happens when strategy meets organizational reality: technology, operating models, leadership, marketing and the decisions organizations make when the clean answer doesn't survive contact with the real world.
LET'S TALK
For executive, advisory and speaking conversations, get in touch.
ADVISORY WORK
Gerard is the founder of Logan Square Advisors, advising organizations on complex, consequential business challenges that cross the traditional boundaries of strategy, technology, marketing and operations. Visit Logan Square Advisors →
© 2026 Push | Pull | Pivot by Logan Square Advisors, LLC








